Daily Content. Worth It or Nah?
Lessons from my 365 day podcast journey.
Lately I have been toying a lot with the idea of writing here on medium every day for a year.
If you know anything about my backstory, this won’t exactly sound unfamiliar to you, because I have done this before with my own podcast, which I wrapped up 2 years ago.
So why is this thought entering my head? Was there something about doing a daily podcast that is making me feel drawn to create on a daily basis again?
Well… here are the pros and cons, as I remember them.
First of all, Daily Content Won’t Necessarily Yield Results.
It is really easy to get yourself thinking that having a large volume of content will be one of the best things that you can do in order to get more eyes on your content.
Is it easier to get 1 view on 100 videos than it is to get 100 views on 1 video?
Honestly, I have no clue, but I have definitely thought about that before.
It is especially intriguing on a platform like Medium, because compared to YouTube it is much easier to monetize Medium (at a low level… of course).
If you are considering creating any sort of content on a daily basis, here is what I would recommend to you…
Ask yourself whether or not the journey will be worth it if you find yourself a year from now with zero views and zero dollars.
If you see a value in publishing content daily that goes beyond attention and/or money, THAT is when you should consider doing it.
What Value is There to Content Outside of Money and Attention?
This is a fair question to ask, and I’d be lying to myself and everyone else if I said that money and attention were not a part of my goal online.
There are other valuable aspects to creating a high volume of content though.
1.) Experience. Real Experience.
If we were to take blogging as an example, it is safe to say that writing every day for year would turn anyone into a better writer.
Maybe not a world-class writer, but a better one.
There is no better way to sharpen any skill than to do it a lot and have a desire to get better at it.
The best part is when you sharpen your skills, you can often find a way to use those skills to make a side income, or even start a business that becomes your full-time gig.
2.) Consistency
Consistency is something that most people struggle with in some aspect of their lives.
Committing yourself to doing anything daily will help you train your “consistency” muscles, and you will see that have an impact on your life as a whole.
Speaking for myself, I am confident that some clients I’ve worked with in my business have chosen to work with me because they saw I had a track record of being consistent with my own content.
Creating your own content gives you the freedom to create the way you want to, and also show you have what it takes to consistently take action, and improve yourself along the way.
3.) “Full Stack Learning”
The last element of daily content that comes into play is what I like to call “full stack learning”
I’ve already mentioned how doing anything on a daily basis for a whole year can help you build that skill, but I want to note that it will help you build more skills around that skill.
If you write every day, you will become a better writer.
If you speak every day, you will become a better speaker.
But creating content every day will also help you build your marketing skills.
In some cases even your financial management skills.
And it is more efficient (or at least feels more efficient) when you have your blog, podcast, YouTube channel, website, etc. to be your North Star for everything you do.
